My name is Liz Cartolano.

 

I am the owner and operator of Willow Root Branding Co.

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As an ISFJ personality (Myers Briggs) my entire existence is catered to the desire to help people. Being a creative person and loving technology, that sparked a passion for graphic design that I have never been able to walk away from. With the keen eye to detail and the innate ability to help others, Willow Root Branding Co. was born.

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People often ask why the name? Well, as trendy of a name it is, it actually has a deeper meaning. In my eyes, your brand isn't just a logo - it is who you are as a person and business. There is an intrinsic nature of a brand, it is deep, rooted. So as I was coming up with a name, I knew I wanted something to reflect that. Willow trees have one of the most amount of roots than other trees. They standalone, big and beautiful. 

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The biggest reason why I started my business was for my family. As a new mom, I couldn't fathom going back to work in a dental office and leaving my child for 10+ hours a day. Luckily, living in a digital world I was able to branch out and start working from home doing something I really enjoyed.

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Thank you for being here and supporting my small business! XO, Liz.